Public Affairs Systems provides Marine Air Ground Task Force Commanders and the broader Marine Corps the capability to research, understand and affect the information environment. The Public Affairs Systems Abbreviated Acquisition Program identifies and fields materiel solutions required by Public Affairs Marines to research and plan communication initiatives, acquire still and video visual information, produce and disseminate communication products, and assess the effects of communication initiatives within the information environment. Public Affairs Marines acquire, produce, edit, and disseminate video and still imagery and communication products with the Public Affairs Content Creation System. Public Affairs Marines research and plan initiatives, and disseminate communication products with the Public Affairs Laptop. The Public Affairs Live Media Engagement System and commercial unclassified Internet provide product transmission capabilities, and the Public Affairs Media Hub (currently the Defense Video and Imagery Distribution System) provides product dissemination, marketing and media analysis capability.
Public Affairs Marines and Systems enable commanders at all levels and across the range of military operations to engage key publics whose trust, confidence, and understanding are mission critical. Public Affairs Marines create non-kinetic effects at the tactical level through key leader, community, media, and social media engagement; and at the operational and strategic levels by creating a higher level of understanding and confidence in the unique capabilities of the Marine Air Ground Task Force and its Marines.
The PAS program evolved from statements of need and urgent need statements to an AAP with official designation at MCSC on 3 January 2013. The program achieved FOC in 2008, and is currently fielding, refreshing, and sustaining all material requirements for the PA field across the ROMOs; to include the supporting establishment. PAS has supported the PA mission in current conflicts, exercises, and humanitarian response operations.
The program is working on processes, and establishing adequate funding to ensure our Corps’ PA capability can keep pace with rapidly evolving technologies, in order to maintain its relevance in the information environment, and to sustain conversation with global publics.
The PAS program is in the operations and support phase and is supporting a three or five-year lifecycle and refresh schedule.
PA Video Editing System, PA Still Acquisition System, and PA Video Acquisition Systems are refreshed on a three-year lifecycle; PA News Link System is refreshed on a five-year lifecycle.
Software upgrades and updates are completed in accordance with the PA Systems IA Strategy and IA Vulnerability Alert Management Plan.